Creating an Effective Popup Display Design
A PopUp Display normally covers the entire back "wall" of your space. This means that a properly designed PopUp Display gives you the opportunity to make a bold statement about your company and your most important product or service.
A PopUp Display not only serves as a backdrop to your display, but gives your area definition, and allows you to focus attention on a specific image. Well designed popup displays makes a powerful statement about your product or service.
Of course it is possible just to throw the popup up against the back wall, stick a table in front of it, spread out your brochures, and away you go. But you can do better than that. You should pay special attention to the space requirements and the specifications of your popup display, then design your working area around it.
As already mentioned your PopUp should do double-duty as both a backdrop and your most important vehicle for promoting your company's presence and your most important message. Take a fews steps back from your display for a few seconds and look at it from your customer's point of view. What are they likely to see?
First, since she has come some distance to check out a number of specific exhibits, he is likely looking for a familiar name or logo. Don't disappoint. Put striking graphics displaying your logo in an obvious place near the top of the display's surface. That way it will be as visible as possible above the heads of the people standing in front.
The same is true of your most important message. Try to encapsulate your product or service in one or two words that you can focus on. This could very well be a product logo, especially if it is well known and easily identifiable. But it could also be a two or three word phrase that summarizes and identifies your product.
Concentrate on keeping it near the top of your display, on one, or possibly two lines, where it will probably get maximum exposure.
So that takes care of the top 1/3 or so of your display. The rest should be used to illustrating the "primary product message". Don't use a lot of copy to actually tell people the details of your product. If the show is busy, you will spend most of your time standing in front of your display, and your prospects won't be able to read the text anyway.
Use some creativity when you are your trade show display or booth. Typically you want to find a couple large striking images and design them into a bright and colorful background. In fact many good designs often use a single large image.
The important thing to remember is that visitors are not usually going to walk up to your display and read the information on it. That is why a "graphic" approach is much more realistic than an informational approach. If you are considering sticking a lot of information-intensive graphics on your display because you think that will do a better job of communicating your message, forget it. It won't. The situation, the atmosphere, and the motivation are just not right for this to happen.
For more information about Popup Displays (http://www.canadadisplaygraphics.com) and Replacement Panels for Popup Displays (http://www.canadadisplaygraphics.com/trade-show-graphics-canada.php) see CanadaDisplayGraphics.com
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