Cellufun Puts More Senior Mobile Execs Into Play With Gameloft's Keith Katz and Third Screen Media Founder Tom Burgess
NEW YORK (Business Wire EON) July 2, 2008 -- Currently acting as an Entrepreneur-in-Residence at Battery Ventures, Tom Burgess is joining Cellufun's advisory board after a nearly seven-year run as Founder and CEO of Third Screen Media, a mobile advertising network acquired by AOL in 2007. A seasoned executive in online and wireless interactive marketing and technology, Tom is a pioneer of innovative advertising solutions and holds a patent in wireless advertising. On Cellufun's board, he will assist in developing new advertising models as they relate to gaming and community experiences.
"Cellufun's growth and incredible volume of active subscribers excited me enough to learn more and eventually join the team to bring my mobile advertising and startup growth experience to the table as advisor to the company," states Tom Burgess. "This company is on an impressive trajectory and I'm happy to be a part of that."
Keith Katz joins the Cellufun team as the former Head of North American Marketing for mobile gaming company Gameloft. Prior to Gameloft, Katz worked for Atari in global brand management and led his own startup called Little Upstarts that promotes physical development in infants and toddlers. He also brings experience from a stint in brand marketing for the NFL and an early career with Feld Entertainment where he marketed family brands such as Ringling Bros. and Barnum & Bailey Circus and Disney on Ice. In his new position at Cellufun, Katz will be responsible for developing the Cellufun brand as well as marketing the mobile solutions Cellufun provides to service providers, media companies, major brands and advertisers.
"I couldn't be more excited about joining Cellufun. As someone with a background in both console and mobile video games, I see Cellufun at the epicenter of both worlds. This company is truly unique its ability to entice both very casual and avid gamers to pick up their mobile devices to play games. Cellufun's offerings have the "stickiness" and community feel of an MMO like World of Warcraft or Second Life that avid gamers crave, but they also possess the "pick up and playability" that many casual Web and mobile game players prefer. These are characteristics that simply don't exist elsewhere in the mobile world, so a company with a consumer proposition like this is really a marketing person's dream."
"Look for new innovations in how brands and mobile consumers interplay with each other thanks to the leadership from our new management," said Arthur Goikhman, CEO and co-founder of Cellufun. "We are honored to have both Tom and Keith contribute their experience and insight to take the world's mobile playground to a whole new level."
Cellufun is a community-driven mobile gaming portal providing free games designed to encourage social interaction between players. People from all over the world on all mobile networks access the site in their own language to compete, collaborate, chat and share game hints in their pursuit of real and virtual prizes.
In addition to producing award-winning original games, Cellufun partners with major media companies such as AOL to deliver world-class branded entertainment. It also works with agencies and advertisers to design customized mobile marketing solutions that provide an unprecedented level of brand interaction and immersion.
Related Articles:
Permanent Art Display Fosters Healing at the Medical University of South Carolina (MUSC)
New state-of-the-art hospital houses largest collection of contemporary South Carolina art.
Platform-A to Manage Virgin Mobile WAP Banner Ad Inventory : Virgin Mobile will continue to use Third Screen Media's mobile ad serving platform
AOL and Virgin Mobile USA announced today that Platform-A will serve as the exclusive display advertising and sales partner for Virgin Mobile USA?s WAP banner inventory. Under the terms of an agreement between the parties, the Platform-A sales force will manage Virgin Mobile USA?s WAP banner inventory, while fully leveraging Platform-A?s Third Screen Media mobile ad serving platform. Third Screen Media (http://www.thirdscreenmedia.com) is Platform-A?s mobile ad serving platform and network.
Motorola Foundation to Provide $4 Million in Innovation Generation Grants
In an effort to cultivate the skilled scientists and engineers needed to create tomorrow's breakthrough ideas, in 2008 the Motorola Foundation will provide $4 million in Innovation Generation Grants to organizations that engage U.S. K-12 students and teachers in innovation, science, technology, engineering and math. This program continues Motorola's dedication to corporate social responsibility throughout the world.
Pantyhose - A Symbol Of Elegance For Women
Gone are the days when the inner garments were associated with only the privacy of bed rooms These days, they are considered as a symbol of elegance and style statement
The Goodmans LD4260HDFT Flat Screen Digital TV - Not Bad Considering The Moderate Price Tag
A friend of mine swore that he just can't stay a day without the benefits of Digital TV. I can't say I blame these folks because the pleasure to be derived from Digital TV subscription is better imagined than explained. Many reasons are responsible for the preference of Digital TV over Cable TV these days.
How Can You Attract More People To Your Trade Show Display?
Your trade show display must be a reflection of your individuality, which should draw trade show visitors to your booth despite all of the other booths trying to accomplish the same goal. The environment is loud and is bustling with activity, so there are plenty of distractions, which you must overcome. Fortunately, there are ways to overcome many of the trade show obstacles and it can be done quite creatively.
netstat - Linux Command to Display Networking Information
In linux, one of great commands for finding out information about your network connections is "netstat". It provides you interface information, statistics, connections, and a lot of other really great information about your computer.
Renting Display Stands Vs. Buying Display Stands
Whether you exhibit once a year or every week, you may be using display stands You may also find yourself wondering whether it is wiser to rent your display stands or buy them
Peerless Industries Leading MountFinder Technology Boasts Major Advancement in Screen-to-Mount Compatibility
Industries most comprehensive compatibility tool drives mount attachment rates.
Jupiter Upgrades its Fusion 940 Display Wall Processor?; Enhanced Processor Offers More Memory, Video Processing, a New Removable Drive and More Video
Jupiter upgrades its Fusion 940 Display Wall Processor?
Enhanced processor offers more memory, video processing, a new removable drive and more video inputs.
Hybricon Corporation Joins Motorola Communications Server Alliance
Hybricon Corporation, one of the first companies to bring computer modeling and simulation of signal integrity to the backplane design and manufacturing industry is pleased to announce it has become a member of the Motorola Communications Server Alliance. This relationship will help bring engineered integrated solutions to military communications, as well as to the medical, telecom, and industrial communities.
The Blue Screen Of Death!
Microsoft Corporation ? calls it a system stop error. Most computer users call it terrifying. Programmers call it the Blue Screen of Death (BSOD). Causes of the blue screen vary and while the blue screen details information on memory locations in your computer that are probable causes, often they are only symptoms.
Dynamic Info Screen Software Turns a PC Into Digital Signage Solution
Dynamic Info Screen is a Windows program that allows you to show different types of information on a standard PC screen like it is an electronic info display.
Anything Brands Online, Inc., Formerly SBMI, Announces Redomicile to Nevada, Name Change, Symbol Change and Reverse Split
Anything Brands Online, Inc., a Nevada Corporation, reports that it has changed its name to Anything Brands Online, Inc. (the "Company"), while at the same time redomiciling to Nevada.
Why You Need A Display Case
Why You Need A Display CaseSome people are under the impression you need to own a retail shop to have a display case. While commercial display cases (like commercial pet display cases) are popular, many people often have one in their home.